Build a coastal escape in China — seeking investors for a Houmen leisure pilot

Imagine a coastal afternoon built around beautiful photo spots, a relaxed café, local culture and seasonal celebrations — a place couples and families want to visit, share and return to.

I’m Hairui Luo, based in Shenzhen, exploring a first leisure destination in Houmen, within Shenzhen’s Shenshan Special Cooperation Zone, China. The concept combines photogenic spaces, light food and drink, family activities and festival experiences for domestic visitors, including weekend self-drive travellers.

The business idea: admission plus optional food, photography, activities and private events. Start with one carefully tested location, establish viable unit economics, then consider replication.

I would like to connect with angels, family offices and hospitality or leisure investors in Europe, the US and Saudi Arabia who are curious about China’s consumer market — including those considering their first investment there. Experience in destination operations, visitor experience or consumer brands would also be valuable.

Current stage: feasibility and partner discovery. The site, operating team and funding requirement are not finalised. An initial RMB 40 spend-per-visitor assumption remains untested, and the illustrative initial model is below breakeven. The next step is to validate demand, site costs and a workable pilot before committing to expansion.

Interested in exploring the concept? Email me with “Houmen pilot” in the subject line for the English project overview and a conversation about the validation plan.

Contact: Hairui Luo

Email: happydisplay7@gmail.com

Enquiries: rolling; no fixed closing date.